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Nobody Told You Making Friends After 30 Would Feel This Hard—But Here's What Actually Works

Nobody Told You Making Friends After 30 Would Feel This Hard—But Here's What Actually Works

Adult friendship in America has quietly become one of the hardest social skills to practice, and the structural forces working against it are real. But communities—and the local businesses and spaces within them—are starting to push back in ways that are surprisingly effective. Here's what the loneliness researchers and your most socially connected neighbors have figured out.

Beyond the Transaction: 5 Real Ways Local Business Owners Can Turn Customers Into Community

Beyond the Transaction: 5 Real Ways Local Business Owners Can Turn Customers Into Community

Loyalty programs and discount codes can only take a small business so far. The local businesses that are genuinely thriving right now have figured out something more powerful: when you invest in your community, your community invests back in you. Here are five proven strategies that real US business owners are using to build the kind of customer relationships that last for years — not just transactions.